Why we started BlueJay
We ran our own stores, and we had everything under control on our end. Our ads were performing, our funnels converted, and operationally we had it together. But the one thing that ended up killing our business was the only thing we had no real control over: fulfillment. It was frustrating to have everything dialed in and still be at the mercy of someone else's warehouse and shipping. So we took matters into our own hands and went into fulfillment ourselves, building the partner we wished we'd had. That's where BlueJay came from. We named it after the blue jay for the intelligence and resourcefulness they're known for when solving problems, which is exactly what we bring to every brand we work with.